CashBet launches new UK app and releases 1.10 of its mobile-first iGaming platform with updates for campaign management, email marketing, and Apple Push notifications
OAKLAND, Calif. – March 3, 2016 – CashBet (www.cashbet.com), the leading mobile- first iGaming platform, and PlayScreen, LLC today announce the official launch of PlayScreen’s hit real-money iOS casino games application, Casino Cash, on the CashBet platform. Starting today, players in the UK App Store can now install Casino Cash on their Apple device, and engage in real-money gaming via CashBet. Casino Cash features 17 casino games, including slots, bingo, roulette, and scratch cards. Visitors can access Casino Cash in the UK App Store here: https://itunes.apple.com/gb/app/casino-cash- slots-bingo-roulette/id674667373?mt=8.
John Byrne, CEO of PlayScreen, said: “Casino Cash has already been a success with fans – having achieved #1 Casino app ranking status in the UK App Store. As such, we needed a more streamlined platform for managing real-money gaming operations as well as optimizing our marketing spend and traffic. We believe CashBet is the right solution to help us scale and grow, and we’re excited to see how the platform performs as we grow our iGaming business.”
In addition to launching Casino Cash, CashBet also today released version 1.10 of its mobile-first iGaming platform, which includes a host of new features and updates around campaign management, email marketing, and Apple Push notifications. With this, CashBet also announces the completion its full-featured Blackjack RGS server with a wide variety of game variants for developers to leverage across blackjack apps.
Dr. Mike Reaves, CEO and co-founder of CashBet, said: “PlayScreen is a key partner for us at CashBet, and we’re thrilled to see the Casino Cash app go live on our platform today. We are continually expanding our platform to offer best-in-class marketing and operational support for companies like PlayScreen, to help them achieve market growth. Our new Blackjack RGS server and the latest release of our mobile-first iGaming platform will further help us reach that goal.”
CashBet’s mobile-first iGaming platform handles all the heavy lifting from multi- jurisdictional compliance to world-class network and physical security. Robust, secure, compliant, and feature-rich, CashBet helps its partners protect their players and boost the value of their brands in highly-regulated online gambling markets. To learn more about CashBet, please visit www.cashbet.com.
Founded in 2012, and based in California, CashBet is a leading mobile-first real-money gaming (RMG) platform provider and turnkey operator. CashBet operates on behalf of multiple brands in Europe and licenses its proprietary mobile-first platform to operators worldwide. Some of the most unique, diverse and compelling games are “Powered By CashBet”. By incorporating CashBet’s software, game developers can legally launch online gambling games without needing to be licensed. Through its feature-rich platform, CashBet delivers player segmentation, bonusing, campaign management, and other patent-pending features to enable a profitable real-money gaming operation from day one. CashBet leaders are veterans of the regulated, online gambling industry with many years of successful operation. CashBet is licensed by the Alderney Gambling Control Commission and the UK Gambling Commission. For more information, please visit www.cashbet.com.
About PlayScreen, LLC
PlayScreen, LLC has been committed to the best in mobile, casual, and social games. Our goal has always been to look forward and strive to stay ahead of the curve with one focus in mind: you, the players. We are long time gamers who care about the gaming experience. With innovation defining the space that we are in, we remain driven towards our objectives of producing simple games that gamers of all levels can enjoy at their leisure. While we may not intend for it to be the case, be forewarned, our games are addictive. Our corporate office is in Baltimore, MD with programming and design in Florence, OR and Marketing in San Diego, CA. Together we strive to put out the best games possible. Please contact us with any suggestions or questions you may have with any one of our titles, or just let us know about your experience with the game!
Kate Pietrelli for CashBet 760-518-2633 firstname.lastname@example.org