Bring your iGaming operation to the next level with the CashBet Mobile-First iGaming Platform. Whether you’re looking to license the platform, integrate our exclusive content or distribute your content via the CashBet RGS, or take your real-money or social gaming operation to the next level, CashBet offers some of the most flexible and competitive pricing in the industry.
The CashBet Platform is a highly scalable and flexible, modern, and mobile-first system consisting of a set of robust SDKs for any mobile or desktop operation, a feature-rich RGS, and a unified Back Office management interface designed to put all the power at your fingertips. Our tools + your marketing = success.Request a Demo
CashBet includes a number of innovative and patent-pending features designed to optimize your marketing spend and maximize LTV per player. The platform is a full-featured campaign management system with hundreds of HTML5, Flash, and iOS games available out-of-the-box. CashBet is integrated with the major game providers as well as smaller, independent developers. All have one thing in common: consistently high quality. You can also integrate your own unique games or lobby features using the CashBet SDK, available for HTML5, iOS, Android, Unity, and Adobe AIR.
The CashBet Platform provides support for the following social gaming features: experience points, player levels, level-up rewards, Apple In-App Purchases (IAP), offline play, meta-game progress storage, timed bonuses, Facebook Connect, loyalty point accrual & redemption, retention tools, and customisable leaderboards.
Multiple brands may exist on the same hardware deployment and each can maintain separate and secure player databases.
The CashBet Platform features real-time triggers that can be customised to extend and automate your business processes. Real-time triggers can be used to grant bonuses or loyalty rewards or to message a player as players reach certain thresholds. For example, a free-coin bonus can be granted to a player who reaches a certain experience point level. Or a cash bonus can be granted to a player based upon a deposit or loss threshold. All of triggers can be easily configured from the Back Office using an intuitive interface. This live engagement with the player improves retention and increases LTV per player.
CashBet offers a full range of payment providers out-of-the-box. We currently support Visa, MasterCard, Skrill (including PaySafeCard & UKash), as well as Apple IAP (for social gaming). New payment providers can be easily added via our powerful and flexible API.
The CashBet Platform features a “practice-what-you-preach” mentality. We built our platform atop the same REST-ful JSON APIs that we expose to our vendors and partners. Each system component utilizes the API for its interprocess communication.
The CashBet Platform was built with a focus on optimizing the mobile experience. Although we focus on mobile, we are mobile-first, not mobile only. CashBet covers all channels. Our Back Office controls mobile, tablet and desktop from a common interface.
Our fault tolerance will allow you to sleep at night. Each hardware component from the network switches to the database are clustered in an active failover configuration. Any component can fail and your operation will remain up.
Segment membership is updated dynamically upon the occurrence of certain events or other criteria. Segments can be used to target players for promotions and can determine bonus eligibility, the display of dynamic deposit buttons, and in-app banners, among other things. Segments also control retention marketing, allowing operators to offer a highly targeted approach to CRM.
The conversion funnel can be viewed by time period, app/website, and or player segment, showing the operator where players are converting and where they are falling off. Each active campaign will have one or more themes, allowing the registration path to be customized by campaign. Tools including granular funnel view, multiple themes per campaign, theme weighting, real-time weight adjustment, and automatic campaign recording. Built in Kochava™ and TapStream™ attribution tracking tie the reporting to external acquisition campaigns.
The CashBet Platform and team work proactively to prevent fraud before it occurs. From standard KYC checks, to variable deposit limits based on KYC status to automated duplicate account checks, we have the tools and processes to thwart fraudsters.
CashBet’s bonusing system is simple yet powerful. Configuring a bonus to be fixed, percentage, triggered by player behavior, or manually granted is easy. Turnover requirements may be adjusted on a per game basis and bonuses may be granted to an audience segment.
Attribution tracking for mobile and desktop is integrated at the SDK level. Campaigns are automatically added to the conversion report within the Back Office.
Each component of the CashBet Platform is individually scalable, meaning that they can be run on different systems and load-balanced to achieve extremely high throughput. The CashBet team are experts in high-transaction volume systems and can meet the most demanding concurrency requirements.
Players accumulate loyalty on a per wager basis. Loyalty is treated as a currency and is redeemable via the API. Loyalty accrual may be adjusted on a per game basis and is stored as part of the player record.
The CashBet Platform has been licensed for use by multiple gaming jurisdictions, including the AGCC and the UKGC. Check with your CashBet representative for the latest information as we are ever-expanding our licensing and compliance efforts.
A player creates one account that is unified across mobile, tablet and desktop. This way a player has one unified e-wallet that can be used across multiple channels leading to a better customer experience. As an operator you have view into player active across all channels without a player having multiple accounts on multiple channels.
Automate your retention marketing with CashBet. Our patent-pending “Auto-Engage” feature predicts when each players is most likely to be engaged, vastly increasing the effectiveness of your marketing. Whether via email, push, or SMS, we give you the tools and metrics to maximize LTV.
Content management hassle-free! Simply drag and drop a game into the Back Office UI to set its position and activate it.
We pride ourselves on our world-class secured system. All communication between client and server are encrypted using AES. All systems are behind firewall in several security zones. VPN access required for production server access. Our main priority is to protect you and your customers.
CashBet has exclusive game content through our partners on the platform. These games can be used via our RGS. Types of games include slot, roulette, blackjack, keno, video poker, single-player & multi-player bingo, ticket-based and other games.
CashBet is not a droll provider of stamped out white-labels. We can and do support completely custom, bespoke apps and websites to suite your brand. Check out our Games page to see what we mean.
Real-time graphical view of the number of registrations and deposits over a day, week, month, or year period. The data points on the registration and deposit graphs can be clicked to pull up a detailed report of activity for that point in time. Real-time display of a sum of the player funds on account in each currency.
Use the Back Office system to upload and test new registration funnel themes and bonus offers. The Campaign Manager allows you to send a portion of incoming traffic to new flows, so you can optimize acquisition in real time!
The Back Office system has a modular design. Back Office users can be granted access to different areas and given different access based on employee function. This control mean that you can limit the access for CSRs, but allow CSR Managers a greater level of access and management tools to support their function.